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Work
My portfolio
Oddbird
Rhode
Prada
This is an independent brand analysis project where I handled everything from digging into the brand to crafting the strategic story.
Mysig Lab
This is a personal wash & care brand concept inspired by the Swedish word “mysig,” meaning a warm, cozy, and relaxing feeling. It was my first time trying to build a brand project on my own, so I didn’t use AI to mock up any products at the time. I created it during a period of deep exhaustion, so the idea of mysig led me to imagine something gentle and comforting. The project ended at the concept, but I keep it as a small memorial to that time—and a reminder to make space for softness in everyday life.
Microglams
My team and I did this coursework for a start up clean beauty brand named Microglams.
This project presents a budget-conscious, AI-supported marketing campaign designed to support Microglams’ brand growth. We collaborated on pop-up event planning, timeline coordination, and AI-based mockups that simulated campaign executions.
I focused on future brand opportunities, with an emphasis on wellness partnerships and mental well-being initiatives, including the development of The Microglams Fund as a brand extension beyond skincare.
This project presents a budget-conscious, AI-supported marketing campaign designed to support Microglams’ brand growth. We collaborated on pop-up event planning, timeline coordination, and AI-based mockups that simulated campaign executions.
I focused on future brand opportunities, with an emphasis on wellness partnerships and mental well-being initiatives, including the development of The Microglams Fund as a brand extension beyond skincare.
Glossier
For this project, My team and I designed a customer journey and integrated campaign for Glossier You Fleur, focusing on how the fragrance reacts with each person’s skin chemistry. Under the concept “FLEUR LAB — FIND YOUR ATMOSPHERE,” we combined a sensorial pop-up and digital touchpoints to help customers discover their unique atmosphere, mapping all four stages of the journey (Awareness, Consideration, Decision, Retention) and defining key touchpoints, emotions, KPIs, and industry benchmarks to evaluate the experience.
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