This is a personal wash & care brand concept inspired by the Swedish word “mysig,” meaning a warm, cozy, and relaxing feeling. It was my first time trying to build a brand project on my own, so I didn’t use AI to mock up any products at the time. I created it during a period of deep exhaustion, so the idea of mysig led me to imagine something gentle and comforting. The project ended at the concept, but I keep it as a small memorial to that time—and a reminder to make space for softness in everyday life.