For this project, My team and I designed a customer journey and integrated campaign for Glossier You Fleur, focusing on how the fragrance reacts with each person’s skin chemistry. Under the concept “FLEUR LAB — FIND YOUR ATMOSPHERE,” we combined a sensorial pop-up and digital touchpoints to help customers discover their unique atmosphere, mapping all four stages of the journey (Awareness, Consideration, Decision, Retention) and defining key touchpoints, emotions, KPIs, and industry benchmarks to evaluate the experience.