My team and I did this coursework for a start up clean beauty brand named Microglams.
This project presents a budget-conscious, AI-supported marketing campaign designed to support Microglams’ brand growth. We collaborated on pop-up event planning, timeline coordination, and AI-based mockups that simulated campaign executions.
I focused on future brand opportunities, with an emphasis on wellness partnerships and mental well-being initiatives, including the development of The Microglams Fund as a brand extension beyond skincare.