Profile

This is me

Hi! This is Ziyi Zhong, also go by Wren, I'm majoring in Fashion Marketing in LIM College. Base at New York.

Expertise

Fashion Pr, Digital Marketing,
Branding...

Support PR initiatives for The Mark, PUBLIC New York, The Group, Montauk Yacht Club, EDITION Hotels, and Oddbird through media monitoring, research, and account support activities.
Supported brand campaigns, media research, coverage tracking, and event-related initiatives
Assisted with event preparation and execution, including logistics coordination, materials organization, and on-site support
Researched industry trends, competitors, and audiences to support campaign planning and brand strategies
Managed project trackers, reports, and communication materials to support smooth team coordination

pH7 Communications – Public Relations Intern (Full-time) 07/2024-11/2024

Supported PR operations for PUMA and CASETIFY by producing weekly and monthly coverage reports including clippings, impressions, and ad value, and summarizing key campaign highlights for internal review and planning.
Used Excel to clean and aggregate PR metrics for faster, more accurate internal reporting.
Contributed to PUMA campaigns (FOREVER FASTER, WINTERIZED, CLASSIC), helping the team achieve 596 clippings, 32M RMB ad value, and 1.7B impressions in one month through coordinated media tracking and creator support.
Built and maintained media lists and pre-interview materials; supported press outreach workflows for offline activations through research, reference collection, and internal coordination.
Managed sample trafficking and celebrity/content creator seeding logistics, ensuring accurate tracking and timely cross-team communication in a fast-paced environment.
Used Excel (pivot tables, formulas) to clean and aggregate PR metrics for faster, more accurate internal reporting.

QI COLLECTIVE – Showroom Brand Assistant (Full-time) 10/2023

Created seasonal line sheets(Excel) and product sell-in materials to support buyer purchasing decisions, improving clarity on assortment, key styles, and collection positioning.
Presented new collections to buyers and influencers, communicating product features and brand positioning in a concise, customer-facing format.
Coordinated and monitored on-site celebrity and influencer photo shoots, managing schedules and deliverables in a high-pressure showroom setting.

Photoshop

Excel

Premiere

Powerpoint

Google Analysis

etc.